OUR STORY
"Wow!" Quality that will surprise you
We want to deliver at prices that will make you say, "Wow!"
At SANJUGO, we believe that no matter how good something is, it is meaningless if you cannot use it every day.
So why do top-quality hair care products cost so much?
We believe that a large portion of the sales price is driven up by costs that are not directly related to consumers, such as advertising expenses, sales and administrative expenses, and distribution costs.
SANJUGO eliminates all intermediate costs by directly interacting with each customer.
It offers the same quality as top salon-quality products, but at a price that is approximately 50% of the general retail price.
This project was started with the idea that "even if something is good, it's meaningless if it's difficult to continue."
Without considering the cost
I made the best thing
Until now, the sales model for most hair care products has been to keep costs down and sell in large quantities. However, we had doubts about incurring costs in order to sell in large quantities. So when we decided to avoid any unnecessary costs for our customers, we also decided to focus all of the savings on quality.
When I told everyone on the development team that I wanted to do everything I could to improve quality, everyone said, "Let's do it," and we started moving in the same direction.
Spending money on selling "quantity" does not create value for customers.
By using the costs to provide the best ingredients and prices, we have created a new level of quality never before seen.
Evolution is born from people connecting with each other
Creating something truly good takes a lot of trial and error, but when various specialists in planning, development, and manufacturing work together in the same direction, something better is born.
This experience made me realize once again that manufacturing can move in a better direction than we could have ever imagined when people connect with each other.
If "connecting people leads to new evolution," then we believe there is value in creating something together with customers who share our passion for .SANJUGO. Although it may be a small start—shampoo and hair mask—we sincerely hope that it will bring a smile to the faces of people with the same concerns.
The .SANJUGO team would like to walk together with you in pursuit of even greater ideals.
